Outdoor Recreation Catalyzes Growth and Resilience
Problem: Rural communities are facing tough financial times and searching for new ideas to breathe life into their local economy. Natural assets (e.g., forests, rivers, lakes, parks) can be developed into recreation destinations to diversify the economy, but this requires up-front investments in people, plans, and partnerships that most rural communities are not resourced to make.
Solution: The cities and towns of southeast Ohio are seeing a surge in visitors, tourist revenue, new jobs, and investments in local businesses thanks to the economic growth brought by the Baileys Trail System, an 88-mile premier mountain biking trail in the Wayne National Forest. Our pay-for-performance financing framework that blends economic development principles with outdoor recreation asset development has spurred cross-jurisdiction collaboration, attracted $11MM+ in funding and financing, and built local capacity to take advantage of future opportunities.